Community Voices for 340B’s Michigan Ad Campaign Tells the Truth About 340B

Fact: 340B Saves Lives. The 340B Program provides quality, affordable, and accessible care to patients nationwide, despite the ongoing myths perpetuated by Pharma. This spring, CV340B set out to set the record straight. Through targeted digital ads in Michigan, we encouraged residents to reflect on who they trust by highlighting relevant statistics, such as the…

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Community Voices for 340B and FY Eye Launch “340B Keeps NYC Families Healthy” PSA Campaign

Press Release – August 19, 2025  New York, NY — Community Voices for 340B (CV340B), in collaboration with FY Eye, has launched a new public service announcement campaign, “340B Keeps NYC Families Healthy,” to raise awareness about the essential role the 340B Drug Pricing Program plays in sustaining healthcare access for families across New York…

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VCHA Partner Ad Campaign Emphasizes the Importance of 340B to OB Care

Press Release – May 22, 2025  Virginia Community Healthcare Association (VCHA), a nonprofit membership organization that advocates for Virginia’s community health centers and look-alike health centers, partnered with CV340B to execute a one-month digital ad campaign highlighting the importance of the 340B program to OB care.  The campaign, which wrapped May 17th, featured ad creatives…

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The Lifeline of Rural Healthcare: Why Contract Pharmacies Matter in 340B

The Lifeline of Rural Healthcare: Why Contract Pharmacies Matter in 340B Rhiannon Marshall Klein For millions of Americans, especially those in rural communities, access to affordable medications is a constant struggle. The 340B Drug Pricing Program was designed to help safety-net providers stretch scarce resources, ensuring patients receive the care they need. A critical part…

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Johnson & Johnson 340B Rebate Model Threat Halted Due to Advocates Like the North Carolina Community Health Center Association.

On September 30, 2024 Johnson & Johnson (J&J) announced it was ending its plans to implement a 340B rebate model for two of its drugs, Stelara and Xarelto. The immediate halt to the rebate model was prompted by the Health Resources and Services Administration’s (HRSA) September 27 letter threatening to terminate J&J’s participation in the…

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Big Pharma profits off addiction, 340B supports recovery.

Damien Center 340B Ad Campaign Spreads Mental Health and Substance Use Awareness

PRESS RELEASE – September 24, 2024 Damien Center, Indiana’s oldest and largest AIDS service organization, partnered with CV340B to execute an eight-week digital ad campaign to educate the Indiana community about the federal 340B program through CV340B’s Digital Engagement Campaign Together with 340B. The two-part campaign, which wrapped up last month, featured ads that educated…

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