VCHA Partner Ad Campaign Emphasizes the Importance of 340B to OB Care

Press Release – May 22, 2025  Virginia Community Healthcare Association (VCHA), a nonprofit membership organization that advocates for Virginia’s community health centers and look-alike health centers, partnered with CV340B to execute a one-month digital ad campaign highlighting the importance of the 340B program to OB care.  The campaign, which wrapped May 17th, featured ad creatives…

Details

The Lifeline of Rural Healthcare: Why Contract Pharmacies Matter in 340B

The Lifeline of Rural Healthcare: Why Contract Pharmacies Matter in 340B Rhiannon Marshall Klein For millions of Americans, especially those in rural communities, access to affordable medications is a constant struggle. The 340B Drug Pricing Program was designed to help safety-net providers stretch scarce resources, ensuring patients receive the care they need. A critical part…

Details

Johnson & Johnson 340B Rebate Model Threat Halted Due to Advocates Like the North Carolina Community Health Center Association.

On September 30, 2024 Johnson & Johnson (J&J) announced it was ending its plans to implement a 340B rebate model for two of its drugs, Stelara and Xarelto. The immediate halt to the rebate model was prompted by the Health Resources and Services Administration’s (HRSA) September 27 letter threatening to terminate J&J’s participation in the…

Details
Big Pharma profits off addiction, 340B supports recovery.

Damien Center 340B Ad Campaign Spreads Mental Health and Substance Use Awareness

PRESS RELEASE – September 24, 2024 Damien Center, Indiana’s oldest and largest AIDS service organization, partnered with CV340B to execute an eight-week digital ad campaign to educate the Indiana community about the federal 340B program through CV340B’s Digital Engagement Campaign Together with 340B. The two-part campaign, which wrapped up last month, featured ads that educated…

Details
Don't let Pharma increase your family's taxes

Community Voices for 340B’s National Digital Ad Campaign Spreads the Word: Don’t Let Big Pharma Raise Your Taxes

PRESS RELEASE – May 15, 2024 The federal 340B Program stretches the limited federal resources given to non-profit healthcare providers without raising taxes. This spring, CV340B set out to tell the truth about 340B and defend the program from ongoing attacks by the drug industry. We started digital ad campaigns in Virginia and West Virginia,…

Details