Fact: 340B helps patients access affordable care when insurance falls short. The 340B Program supports community health centers and safety-net providers with their ability to serve patients facing rising costs, coverage gaps, and barriers to care.
This spring, CV340B set out to educate the public on the role 340B plays when families lose coverage or struggle to afford care. Through targeted digital ads on Meta and Google, the campaign highlighted real concerns facing patients, including skipped prescriptions, delayed doctor visits, and the growing cost of healthcare.
The results were significant. During the Q1 campaign, the ads served 895,650 impressions and drove 24,147 clicks to the 340B landing page, with an average click-through rate of 2.87% and an average cost per click of $0.15.
Engagement was especially strong in a few key states. Illinois accounted for 34.6% of clicks, Arizona accounted for 29.8%, and Ohio accounted for 9.3% of clicks in the Q1 campaign. Because of this strong performance, CV340B continued running ads in Arizona and Illinois, where engagement increased sharply. We extended the campaign, serving an additional 121,617 impressions and driving 13,417 clicks to the 340B landing page, with an average click-through rate of 11.29% and an average cost per click of $0.05.
The campaign landing page further educates visitors on how the 340B Program helps community health centers provide affordable care without raising taxes. It also explains why defending 340B is critical for patients and families who rely on community-based care.
Visitors could then take action to message their policymakers, emphasizing the importance of protecting the 340B program.
Want to partner with CV340B and create ads about the impact of 340B in your community? Find out more about the Together for 340B Campaign.
