Press Release – May 22, 2025
Virginia Community Healthcare Association (VCHA), a nonprofit membership organization that advocates for Virginia’s community health centers and look-alike health centers, partnered with CV340B to execute a one-month digital ad campaign highlighting the importance of the 340B program to OB care.
The campaign, which wrapped May 17th, featured ad creatives of newborn babies and their mothers, emphasizing the importance of the 340B program in providing prenatal services and obstetrics care—especially given the high rate of uninsured and underinsured mothers in Virginia.
The campaign was a great success, serving over 900k impressions across Meta and Google and driving 15.9k clicks to VCHA’s 340B landing page.
The landing page included an advocacy action where viewers could message their policymakers, emphasizing the importance of the 340B program in providing accessible OB care to vulnerable communities statewide.
About VCHA:
Established in 1980, the Virginia Community Healthcare Association (VCHA) has long advocated for high-quality, accessible healthcare across the commonwealth of Virginia.
A nonprofit membership organization, VCHA serves as the primary care association for Virginia’s thirty-one community health centers and look-alike centers, continuing a 40+ year mission of providing accessible healthcare regardless of geographic location or ability to pay.
Learn more about the Virginia Community Healthcare Association (VCHA).
Want to partner with CV340B to create your own ads? Find out more about the Together for 340B Campaign.
