FOR IMMEDIATE RELEASE (June 14, 2024) — Prism Health North Texas educated the North Texas community it serves about the importance of the federal 340B program partnering with Community Voices for 340B (CV340B) on its Digital Engagement Campaign, Together with 340B. Prism’s engaging digital ads featured a disco-cowboy theme and ran on Meta and Google with the strong message: 340B lassos in savings to serve LGBTQ Texans.
Januari Fox, Prism Health North Texas’ Director of Policy, Advocacy, and Community Engagement, said about the campaign, “The 340B program is an important piece of the health care puzzle that has a positive impact on so many, yet it can be difficult to understand. This campaign took a distinctly Texas approach to educating the communities we serve, and we’re thrilled that it was well received.”
“By honing in on specific audiences and creating captivating, relevant graphics, this campaign delivered in educating our community about the 340B program,” said Tri McBath, Prism Health North Texas’ Director of Marketing. “Increasing awareness and conversations about the 340B program and its benefits will help sustain the program.”
Prism’s campaign kicked off on May 1, 2024, and was a resounding success, garnering 510,901 impressions and driving 6,974 link clicks to a dedicated LGBTQ+ Texans Need 340B landing page. This page allows visitors to take action as advocates by directly communicating with their policymakers about the importance of 340B to the Texas community.
“CV340B is thrilled with the Prism North Texas Digital Ad results,” said Rhiannon Klein, CV340B’s National Director of Advocacy. “This ad truly showed the strength of the 340B program messaging to a wider audience. We thank Prism for their ongoing advocacy to Defend 340B.”
About Prism Health North Texas:
Since 1986, Prism Health North Texas (PHNTX) has served the critical role of connecting people living with HIV to care and services in North Texas. PHNTX evolved to be a nationally recognized leader in delivering high-quality HIV and sexual health services, most recently expanding services to address the alarming rise in sexually transmitted infections in Dallas County and North Texas. Roughly 30% of people living with HIV in North Texas receive medical care and support at one of its four health centers.
PHNTX relies on the federal 340B drug discount program to provide equitable, high-quality patient care. Learn more about Prism Health North Texas.
Want to partner with CV340B to share your organization’s message through a digital ad campaign? Learn more about the Together for 340B Campaign. We can’t wait to work together to educate about the importance of 340B.
