Fact: 340B Saves Lives. The 340B Program provides quality, affordable, and accessible care to patients nationwide, despite the ongoing myths perpetuated by Pharma.
This spring, CV340B set out to set the record straight. Through targeted digital ads in Michigan, we encouraged residents to reflect on who they trust by highlighting relevant statistics, such as the fact that drug companies have set the current median price of a new drug at $300,000—over four times Michigan’s median household income.
The results were significant. During the 5-week-long campaign, the ad served over 2.7 million impressions across LinkedIn, Meta, and Google, driving over 70k clicks to the campaign landing page.
The Landing page further educates on how the 340B program meets Michigan’s specific healthcare needs, including testimonials from healthcare providers.
“Our hospital benefits from the 340B program because it allows the patients in our community access to expanded services, including primary care and specialty services they may not otherwise have access to or would have to travel significant distances for.”
Visitors could then take action to message their policymakers, emphasizing the importance of protecting the 340B program.
Want to partner with CV340B and create ads about the impact of 340B in your community? Find out more about the Together for 340B Campaign.
