Press Release – August 19, 2025
New York, NY — Community Voices for 340B (CV340B), in collaboration with FY Eye, has launched a new public service announcement campaign, “340B Keeps NYC Families Healthy,” to raise awareness about the essential role the 340B Drug Pricing Program plays in sustaining healthcare access for families across New York City’s five boroughs.
This campaign aims to educate New Yorkers about the 340B Program and its critical role in supporting community health centers that provide affordable, accessible care to people of all ages—particularly those in underserved communities. Amid growing pressure from the pharmaceutical industry to weaken or eliminate the program, the campaign seeks to expand public awareness and support.
New Yorkers will encounter the campaign throughout neighborhoods where they live, work, and receive care. Those who visit the campaign’s landing page will find more information about the 340B Program and tools to take action in defense of the program.
“The future of the 340B Program hinges on expanding the base of support beyond traditional advocates. That means helping more people understand what 340B is, how it benefits their families and communities, and how they can take action to protect it.”
– Rhiannon Marshall Klein, CV340B’s National Director of Advocacy
In addition to the PSA campaign, CV340B is also running a complementary digital ad campaign on Meta and Google across all five boroughs and the tri-state area to further educate and mobilize those in and around New York City.
About Community Voices for 340B
Community Voices for 340B is a nonprofit organization dedicated to educating the public about the 340B Drug Pricing Program and amplifying the voices of those it supports. Through education, storytelling, and grassroots advocacy, CV340B empowers patients, families, community leaders, and healthcare providers to protect a program that brings vital healthcare within reach for millions.
About FY Eye
FY Eye is a nonprofit media agency that connects mission-driven campaigns to underserved communities by placing free and low-cost PSAs across a network of digital and static advertising spaces throughout New York.
Want to partner with CV340B to create your own ads? Find out more about the Together for 340B Campaign.
